Over the years, technology has dramatically changed the way we live and the way we work. From post-it to sticky notes, we now rely on AI to arrange our schedules and remind us of our tasks. It’s hard to imagine how the future will look like, but one thing’s for sure, to stay ahead you have to keep up.
So, if you’re an innovative company unwilling to get left behind, then take note of these technological trends that will dominate 2019.
1. Voice Search Assistance
It used to be the stuff of sci-fi fantasies, but more and more people and households all over the world have become increasingly reliant on their personal assistants. Whether it’s Amazon’s Alexa, Apple’s Siri or Google Now, modern day consumers don’t find it awkward or uncomfortable asking their machines for help. If anything, it’s even become natural for some. If you’re a company that wants to be seen, then understanding how voice recognition technology works should be your goal.
If content is king, then video is its queen. These days, there’s no question that a majority of users would rather consume their content through video. According to marketing website Copypress, 62% of businesses claimed that their traffic increased after using video. Meanwhile, Hubspot reports that having a video in your email is enough to upsurge click-through rate by 300%.
If you’re a brand that wants to be noticed, then exploring video formats must be part of your marketing plan.
3. Augmented Reality
Let’s face it: when VR was first introduced to the public, not everyone was thrilled. But in the past few years, we’ve seen how much augmented reality has permeated our daily lives. From the world-famous Pokémon Go, to big brands like L’Oréal and IKEA creating their own apps to better serve their customers and sell their products, AR has truly revolutionized the marketing game.
The next year will be filled with more brands utilizing VR, and if you want to stay ahead, your company should be looking into this tech trend, too.
4. AI-Powered Solutions
Have you ever hovered over a website or a Facebook page, when a message balloon would suddenly pop up and ask if you need help? Long were the days when people had to work 24/7 to cater to their customers. Nowadays, more and more people are looking at AI or artificial intelligence to assist then with their work. ML or Machine Learning has raised the bar when it comes to customer service by providing a more personal approach. Expect 2019 to be the year of AI.
It’s a common misconception that blockchain and cryptocurrencies are one and the same but that would be misleading. Blockchain is actually the technology that makes cryptocurrencies possible. It makes transactions safer and transparent because all information is distributed. There’s no single source of authority, so that it’s virtually impossible to hack. This type of technology can drastically change the way we live.
These are just some of the trends that you’ll see dominating in 2019, but it would be wise to know more about them now so you can get that technological edge.