Every second, more than 40,000 queries are typed into Google’s search bar. Add them up, and the number shoots to 3.5 billion searches in a day and 1.2 trillion searches yearly. Of these queries, multiple tend to be local searches.
Google’s research concludes that 50% and 34% of the people who search locally from their smartphones and desktops end up frequenting the store in a day, respectively. These statistics line up to tell one thing – you need your HVAC business to rank high on the search engine so that people can find it quickly.
After all, 95% of the web traffic goes to the first search engine results page (SERPs). Not to forget, a study shows that the top listing on Google receives 33% of the traffic. This is in contrast with 18% of traffic for the second position.
Hence, getting a better ranking in the browser holds a lot of significance. Here’s how you can improve ranking in Austin:
- Start with keyword research
This step is applicable even if you already have an SEO strategy in place because you need to learn about your keywords time and again. Commence with the guesswork on what people would type into the query box when they want to avail HVAC services.
Some useful keywords to get you started include:
- Austin HVAC
- HVAC services Austin
- HVAC Austin
Once you have a compiled list of the keyword, hop on to Google Keyword Planner and learn about the search volume about these keywords. The keywords will get you mainly two categories of people. These include ones with the research intent and the others with buying intent.
People in the research intent class are the ones who don’t need your service but they may at some point. On the flip side, people in the buyer’s category may be in immediate need of your service. For example, they may type in “air condition repair Austin” so that they can find an HVAC company instantly.
Consequently, your focus should be on keywords that target people with the buyer’s intent. This does not mean that you should phase out the use of the other keywords. It just means that the results from those won’t surface quickly and take time to show.
- Prepare your site to be crawled
The search engine giant goes through a website to find keywords, its credibility, and cross-check the content against other crawled sites. To this end, you need original, freshly written content. It helps ensure that your content is not plagiarized, which boosts your site’s authenticity.
At the same time, make sure that the content on your website exists in text form. Several people put up information in the form of images. However, Google cannot crawl web images so these can’t add to your business page’s relevance. Therefore, add all the essential information on your site in the text form.
- Submit your HVAC business to directories
Your business shouldn’t be visible only on your website. Instead, it should be part and parcel of various business directories. This helps Google see you as an authority in your field, which drastically improves your search engine ranking.
Ensure that your HVAC business website is correctly listed on Local.com, Yellowpages.com, Google+, Yelp, and so forth. Don’t forget to enroll in local directories. For instance, Angie’s List, which frequently rounds up the best business in a certain location such as “10 Best Austin TX HVAC Contractors.”
- Prepare your business map with the Google My Business page
Fortunately, you won’t need a cartographer for this purpose. Instead, what you need is a Google My Business page that provides a map with your HVAC company’s details when it is googled.
The page enhances your online presence and also antes up your search engine ranking significantly. Be sure to fill out all the categories including your NAP (name, address, and phone number), business category (HVAC contractor), working hours, images as well as a description.
- Polish your meta tags
Meta tags are akin to small windows that allow your audience to peep into what your business and website are about. These are the descriptions that you read under the main results that show in the search engine results page.
From an audience’s lens, make your metadata as attractive as you can. This is because lots of people read the meta description before clicking the link to your site. From a search engine perspective though, ensure that your metadata bears keywords.
Google crawls the metadata to determine a site’s relevance. Therefore, you need keywords in your meta tags as well as meta titles too. Hence, in your case, the meta tag will read something along the lines of “Austin HVAC Service– Company Name.”
- Get links and reviews
Another factor that can improve your Google ranking albeit slowly are inbound links from other websites. When an authoritative, credible website gives a link back to your website, the search engine sees you as a credible source too.
Subsequently, this will help you improve your authority. Additionally, you need reviews for your HVAC business. These play a two-fold role in pleasing both your audience as well as the browser. About 91% of the people read online reviews before visiting a business, and 84% trust them like a friend’s recommendation.
Hence, your customers would be sure to do business with you once they find your reviews online. Similarly, online reviews signal Google that your company is legitimate. Although all reviews give a helpful boost to your rankings, the reviews on your Google My Business page give the quickest boost.
All in all, improving your HVAC company’s ranking is Austin area can demand some serious efforts but isn’t impossible. If you can’t make the time to invest but want to rank higher than you can always work with professional SEO service providers.
Make sure that the business that you work with can deliver on its promise in your local area. To begin, start by typing in Austin SEO. This will help you find the right SEO company.