If you are an e-commerce business owner, chances are you must have heard about the wonders of using social media marketing to grow. More than 3 billion people are using social networks every day, and if your business doesn’t have an online presence, then you’re missing out on one of the most effective ways to reach almost 50% of the world’s population. According to a recent survey, 50% of small businesses are unaware of the benefits of social media marketing and what is even more concerning is that an additional 25% of them have no plans of using social media in the future either.

However, 90% of all marketers say that social media marketing has brought an amazing increase in their business exposure. And those marketers who spend 6 hours or more on social media per week witness more leads. Irrespective of the nature of your business or product type, social media is a great marketing tool that is easy on the pocket and helps your business grow.

So, let us take a look at how you can harness the power of social media and connect with thousands of potential customers to expand your business:

1- Creates brand recognition

First and foremost, if you have created a new business and want to spread the word around, then there is nothing more effective than social media marketing. With more than half of the world’s population using social media platforms every day, it is natural that your brand will start gaining recognition. It will start with friends and family in your circle, and soon you will notice other followers liking and sharing the posts. You’ll be surprised to know that around  60 percent of Instagram users claim that they discover new products on the platform.

Read more about an Instagram campaign by Absolut Vodka which helped the company earn a five-point life in brand awareness.

Let’s be honest, people won’t buy from a brand they don’t recognize. Thankfully, social media can help you with the effective brand building as it brings forth your product in front of a huge audience.

2- Share your brand’s story

Another great way to use social media to its fullest potential is to share your brand’s mission and the story behind it. Social media is a fantastic medium for storytelling, and an intriguing story can improve your brand’s image by leaps and bounds. Starbucks does a great job at sharing stories through social media. Take a look at this simple yet effective post. It shares the story of a young person getting hired by Starbucks at a job fair which helps improve their overall brand image in public. You can also share stories about that highlight feedback and positive reviews by satisfied customers.

3- Humanize your brand

According to a study from Trinity Mirror Solutions, more than 50% of online shoppers do not trust a brand until they show some sort of ‘real world proof’ that a brand is actively engaged in good causes. Humanizing your brand means that it showcases human qualities and is approachable. Even if there is a problem or your brand has made a mistake, it is best to own up and remain transparent about it so that you can win the trust of your audience.

To gain a loyal customer following, highlight that your brand has strong brand values and looks out for the best interests of your customers and employees. Tell your followers more about your team and how people all over the world are benefitting from your products.

4- Provide excellent customer service

Many customers leave their feedback on social media platforms and if you want to excel in social media marketing, then getting back to your customers’ complaints is a golden way to do that.

If you find a disgruntled customer, make sure you take a step forward and find out what went wrong. Solving their problem will build a meaningful relationship between you and your customers. What’s more, when other followers see how you handle negative feedback, they will be all the more impressed. According to another study, negative feedback increases productivity and a page with 100% positive reviews look fake.

5- Build loyal customers

Using social media marketing to build a loyal following of customers. According to a study, 53% of customers who are following your social media posts are loyal to your business. So, make sure you keep your followers engaged with the regular and fresh content.

6- Do A/B testing on social media

If you think A/B testing is only viable on websites, then think again. By using the same concept on social media, you can figure out what works best for your brand. Try out various posts with unique content and track the reach and conversion of each. Twitter has recently launched a way to track the results of a tweet.

By narrowing down your most effective social media posts, you can come up with an effective social media marketing campaign which will bring increased traffic and even more sales.

7- Partner with influencers

Did you know that word of mouth has the power to drive 20-50% of purchasing decisions? This is why getting a social media influencer on board is a great way to increase brand awareness, credibility, and more sales. Look around for people who have a large following on social media and are related to your business niche. For example, if you own a leather skin shop, look for a fashion influencer who can come up with fresh ideas to style leather jackets and accessories. Partner with them to draw even more attention to your brand.


Needless to say, in today’s digital world no other marketing tool plays a bigger role in influencing the decision of buyers than social media. Keep posting fresh content regularly and interact with your followers to increase brand visibility. And soon you will notice that your hard work is paying off well when the sales start flowing in.

Do you have any more ideas to leverage social media that can help e-commerce grow? Share your best kept social media marketing secrets with us in the comments below: