An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site.
Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place.
However, there are several types of marketing funnels that most online entrepreneurs and business owners are not using.
Here are 5 online marketing funnels you probably aren’t using…but should.
A Quiz Funnel starts with the visitor answering a series of compelling questions that promise to provide immediate and personalized feedback. After completing the quiz, they are asked for their contact information to receive their results. Buzzfeed popularized online quizzes, and savvy marketers followed their lead.
Depending on what email service you use, the answers from the quiz can also tag subscribers. This way you can customize email follow-ups. For example, if you’re a marketing company, you might decide to segment your emails based on small business owners and agency owners.
Those are very different audiences, but you may have services for each group.
Digital Attention Span Funnel
A Digital Attention Span Funnel is designed to grab the attention of visitors with short attention spans, quickly win their trust and turn them into leads.
This one is different because it is not a dedicated page but blended into a blog post. The post should be focused on solving a specific problem for the site’s prospective customers.
The first step is letting visitors know you are qualified by using “trust triggers” on your webpage. Examples of trust triggers include “As Seen On” publisher logos, testimonials, and incorporating influencers in your content.
The second step is to solve the problem that leads them to your content. This is a critical part of building a trusting relationship. Focus on solving a very specific problem in a very specific way during this step.
The third step is leveraging all that trust and turning the visitor into a lead using content upgrades. You offer an optin for a free bonus (downloadable PDF, training video, etc) that expands on the topic of the blog post. The key here is that it must clearly tie into the problem the post is solving.
A Hero Funnel’s purpose is to position you as an authority with elements like your background, expertise, and accomplishments. Then asking them to optin to your list and follow you on your social media.
A Hero Funnel is beneficial for anyone that is the face of their company. You’d probably use it on the “About” page on your site, or even use on a YourName.com type domain.
A good example is one from Russell Brunson, the founder of Click Funnels.
This is not going to be one that brings in the highest number of subscribers, but the ones that do come from this funnel will be the most interested in you personally.
And remember, the goal is not to sell products or even get them to optin for a free gift. You are selling “you”…so focus on gaining social media followers and general email subscriptions.
Reverse Squeeze Page
A Reverse Squeeze Page Funnel gives away some of your best content before asking for a visitors email address.
For example, you have a video training that completely covers a method of how to get traffic from LinkedIn. Then, in the end, ask visitors to optin to see your method to convert that traffic into leads.
This works best when you need to overcome trust issues with new visitors because you are giving them value first. In most cases, your conversion rate will lower than most other optin pages, but they’ll trust you more.
In an Invisible Funnel, people optin with a credit card to attend an event, get access to a training, software, or digital product. But you don’t charge it…yet
You are going to give them access to it for free at first, then bill them after they’ve had a chance to use the product or service. It could be 3 or 7 days later…even a month.
That’s what makes this so unique.
If you are selling an information product, maybe you’d let people have 3 days to review and apply the training, then charge their account unless they cancel.
Some of these online marketing funnels are easier to implement than others (ie the Quiz Funnel would probably require a premium tool or service to implement).
But others are no more than just changing how you position your existing offers.
Don’t jump in and try to execute all of these at once. Pick one and go with it.